This bill provides for the transferability and descendibilty of the common law right to
control the commercial use of ones identity.
Presently, S.B. 175 provides specific exceptions to the statutory cause of action violations
of an individual’s right of publicity for unauthorized use of a living or deceased person’s name, voice, signature, photograph or likeness for commercial purposes. The exceptions protect expressive works and allow books, plays, magazines, newspapers, music, film, radio or television program and other material that is of political or newsworthy value to use a living or deceased individual’s name or likeness. The proposed amendment to S.B. 175 would remove the exceptions presently included in the bill.